Dec 01, · Words: Length: 10 Pages Document Type: Essay Paper #: Read Full Paper. New Technologies and Globalisation on the Music Industry. The global music industry today is going through a series of disruptive innovations that are changing business models in the short-term and value chains over the long-term Live Nation Company Essay. Music Industry. The live music industry for the gross concert revenue increased from $ billion in to $ billion in , which was a compound annual growth rate of approximately 9%. The industry growth was primarily due to increasing ticket prices for top-grossing acts Jan 21, · Text preview of this essay: This page of the essay has words. Download the full version above. Music is enhanced by history and very much rooted in its surrounding cultures. To discuss how this impacts our understanding of music history, we must first define what history is before we attach this to music
Essays on Music Industry. Essay topics and examples of research paper about Music Industry
The music industry is dealing with many issues that are affecting how it operates. The industry is among the many that have endured the most of technological and social changes in the last three decades. The forces of globalization have changed for good how people access, music industry essay, use, and distribute music.
In addition, there are very powerful forces in the music supply chain that will influence the music industry at least in the near term. The industry had many commercialization approaches before the emergence of the internet as a music industry essay driving globalization. Some of them remain valid ways of running a career in music but some are becoming obsolete.
The relative ease with which new entrants can make music has reduced in a significant way the barriers to entry. It is no longer enough to be a talented musician to succeed in music. It takes business acumen, intelligence and a keen appreciation of subtle changes in consumer tastes and music industry essay to keep up with the rapid rate of change in this industry. This paper will explore the driving forces in the music industry. It will also look at the strategies used in the development and marketing of music, the challenges to the industry and some potential strategies that can help to overcome these challenges.
The music industry is a very varied establishment. Understandably, music was not an invention in a music industry essay or a unique cultural element in a specific part of the world. Rather, music industry essay, music evolved in different cultures independently leading to very many classes of music.
Even within the same cultures, there were songs for each occasion. There were songs of celebrations such as when a child was born or when there was something important in the community, and there were songs for funerals and general mourning. Some communities had songs to accompany work while almost all cultures had singing games for children. In this sense, music industry essay, the evolution of music is a human phenomenon that grew with the technological development of each culture.
The emergence of the musician as a career person is also a new development in the world. Advanced cultures allowed people to specialize in music but they often had another trade to make it possible for them to earn a living, music industry essay.
Otherwise, music was a community endeavour where all the people took part in singing and dancing. In last century, mass communication and rapid transit systems made it possible for some people to become career musicians, travelling from town to town to play music for varied audiences. As this art grew in commercial meaning, many other people joined the commercial facets of music to support the careers of popular musicians.
The current scope of the music industry is very large, music industry essay. There are still elements of the traditional sense of music where whole communities participate in singing. This is common in churches and in institutions of worship where the entire audience participates in singing as part of their spiritual expression. There are also songs that families sing such as during birthdays. Lullabies help children go to sleep. Perhaps the most common expression of communal aspects of music is the singing of national anthems, which every country sings during important national functions.
Music industry essay from these expressions of music, there is a fully-fledged commercial music industry. This industry packages music as a product and music industry essay it to a paying audience. This paper will concentrate on this type of music. While the list below describes these stakeholders individually, is common for an individual to play more than one role, music industry essay.
Composer: This is the originator of songs, the person writes the actual words of the songs. This role calls for someone well versed in music to understand musical language, and has the gift or skill of writing songs.
Their talent gives them this role. It is not strange to find musicians that write their own songs. In fact, many of the talented musicians that songwriters seek start as their own composers. Instrumentalists: This category of stakeholders refers to the people that play musical instruments to accompany music.
They have a much-reduced role in recorded music especially because of the use of computer-based instrumentals. However, their role in live music is still intact. They are also in demand by instrumental music enthusiasts. Producers: These are the professionals managing the music production process. They ensure that all necessary factors of music production come together to produce music.
Technical personnel: There is a class of technical personnel necessary for the effective recording of music. They include sound engineers and recording technicians. Their role is to manage the technical factors of music production. Record label companies: Since the advent of the gramophone record, companies came up to profit from the music industry. These companies continue to sign musicians and then support their careers at a fee, music industry essay.
In other words, they provide musicians with everything they need to get their music out and then they share the proceeds. Marketing companies: After the production of music, record label companies hand them over to marketing companies to send the music to the market.
Some record label companies own the marketing companies that handle the marketing of the music they produce. Retail distributors: The final important stakeholder in the music industry is the retail distributors. They make copies of the music available to the eventual consumer. The stakeholders above represent the music supply chain where the eventual music gets to the consumer via tangible means, in this case, a disc.
Other stakeholders benefit from music such as advertisers, movie producers and television companies. The important thing to note is that the industry is very large and the number of stakeholders is very large depending on the supply chain used to market a particular piece music industry essay music.
For instance, there is no role for a record label company if a band or a musician decides to use concerts and music tours as the only way they distribute their music.
On the other hand, they will need other people to support their business model, music industry essay. An analysis of the music supply chain reveals the fact that the musician is only a small part of the entire process. The process of commercializing music industry essay musical production is a very complex business undertaking that needs more than just the musical skills of an artist to succeed, music industry essay. In the same vein, it is imperative for musicians to have a working knowledge of commercial aspects of the music industry to ensure that they get the most out of their work.
There are direct ways and indirect ways that the music industry uses to reach consumers. Direct ways refer to those that aim at reaching the eventual consumer and hence earn revenue from it. Indirect avenues refer to uses of music where the music forms part of the final product, or accompanies another product before reaching the final consumer. This paper classifies indirect strategies used in the distribution of music as concerts, selling of a music music industry essay product, and thirdly, internet sales of music.
Music industry essay strategies feature actual transfer of the music from the musician to the end user, music industry essay. Concerts are still a popular method used to earn revenues from music. With the globalization of music, musicians normally have fans in vary vast areas. Many fans of music industry essay musicians have never met of seen their idol performing in person. This makes concerts a very powerful means of facilitating this interaction.
Revenue from concerts comes in different ways depending on the popularity of the musician. For very popular musicians, organizers sell tickets to cover the concert expenses and to pay the artist their performance fees, music industry essay.
Some of these organisers use the concerts as a means of making a profit, music industry essay. They bring in a music industry essay to a local fan base, music industry essay, and organize the concert in such as a way that in the end they have a profit from ticket sales.
A musician can also use music industry essay resources to organize the concert and make a profit from it.
In situations where the musician needs publicity, a concert can also help to raise the required awareness. In this case, the musician may either meet the cost of the concert as part of their marketing fees, and hope to recover music industry essay expenses by selling CDs.
A concert is also a good place to sell merchandise products to fans. A musician may arrange to sell t-shirts, jewellery, shoes and other fashion accessories that carry their brand. If well planned, this method can help meet the costs of organizing the concert.
The advantage of converts is that they eliminate the risk of piracy. If a musician uses concerts as the exclusive means of distributing music, then there will be no copies of the music to pirate.
In the life of the commercial music industry, there has always been a means of conveying music to consumers. While technology has moved from the gramophones to iPods, the principle remains unchanged.
Mass commercialization of music took place when the magnetic tape came music industry essay existence. This tape had certain advantages over the gramophone record such as portability. It was possible to carry a number of tapes on a trip using a very tiny carriage music industry essay. The walkman was also a revolutionary invention in the development of music.
It made music music industry essay. The magnetic tapes introduced the music industry essay of piracy. Magnetic tapes were erasable and easily reproducible. However, the impact of piracy in the era of the magnetic tape was not as serious as the impact of piracy on CD sales. Original tapes had a superior sound quality and there was a sense of prestige in having original tapes. The output quality of a pirated copy can match music industry essay original.
CDs are still popular nonetheless as a means of selling music, music industry essay. Outlets for CD sales include local retail stores, bookshops, supermarkets and music stores. In addition, CD sales can form part of the revenue streams for a concert. The internet is a new avenue for the distribution of music.
What you need to know about the Music Industry: Prince, Left Eye, Michael Jackson \u0026 Others speak Out
, time: 37:39Music Industry Essay Examples | Sample Essays
Jason Iley Dec 01, · Words: Length: 10 Pages Document Type: Essay Paper #: Read Full Paper. New Technologies and Globalisation on the Music Industry. The global music industry today is going through a series of disruptive innovations that are changing business models in the short-term and value chains over the long-term Owner: Omar Blanco-Valentin, % Company Ownership Mission Statement - Pledged to transform the music industry by remaining devoted to fostering talent together with achieving the ambition of revitalizing and restructuring a weakened industry. Business Philosophy – As a team, we progress with a strong tie
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